Which factor does NOT contribute to media richness?

The clarity of written communication does not contribute to media richness as a distinct factor. Media richness theory suggests that the effectiveness of a communication medium is determined by its ability to convey information effectively and with emotional nuance. This encompasses aspects such as the potential for expressing emotions, the types of feedback that can be received, and the amount of content shared.

The potential for expressing emotions refers to how well a medium can convey feelings, which is critical for rich communication. The types of feedback received relate to how interactive a medium is, allowing for immediate responses and clarification, thus enhancing communication richness. The amount of content shared includes the capacity for conveying complex information, which is an essential characteristic of richer media.

Clarity of written communication is more about how understandable the content is rather than the richness of the medium itself. While clarity is important for effective communication, it is not a defining factor in determining the richness of the communication medium. Therefore, clarity of written communication stands out as the correct choice that does not contribute to media richness.