Arizona State University (ASU) COM230 Small Group Communication Final Practice Exam

The type of power that is based on attraction or identification with another person is referent power. This form of power stems from the individual's ability to connect with others and evoke respect, admiration, or loyalty. When someone possesses referent power, they often have a charismatic influence over others, leading individuals to align with or support them due to personal affinity rather than formal authority or expertise. In small group communication, this type of power can enhance collaboration and cohesion, as team members are more inclined to follow someone they feel connected to on a personal level.

In contrast, legitimate power is derived from a person’s position or role within an organization; expert power comes from having specialized knowledge or skills; and coercive power is based on the ability to enforce consequences or punishments. These forms of power do not rely on personal attraction but rather on authority, knowledge, or fear, making referent power distinct in its nature and its impact on group dynamics.