When is it most advantageous to use complex media?

Using complex media is most advantageous when the message is ambiguous and requires explanation because complex media, such as videos, infographics, or interactive platforms, provide multiple layers of information that can clarify intricate ideas or concepts that may not be easily understood through simple communication. This type of media allows for a more engaging and detailed exploration of the content, utilizing visual elements, sound, and interactive features to enhance the audience's comprehension.

When a message lacks clarity, complex media can present nuances, contextual information, and supplementary details that help to unpack the ambiguity. This is particularly useful in small group communication, where members may have varying levels of understanding or background knowledge about the topic at hand. By employing complex media, facilitators can bridge gaps in understanding and facilitate more productive discussions among group members, leading to more informed decision-making and deeper engagement with the content.