What is the primary focus of brainstorming?

The primary focus of brainstorming is on creativity and quantity of ideas. This technique is designed to encourage participants to generate a wide range of ideas without the constraints of judgment or criticism. The emphasis is on producing as many ideas as possible, which can later be refined and evaluated. By fostering a free-flowing exchange of thoughts, brainstorming aims to tap into the creative potential of all group members, allowing for a diverse set of perspectives and solutions to emerge.

The process values quantity over immediate quality, understanding that even seemingly impractical ideas can inspire more viable options. As participants share their thoughts, the collaborative environment nurtures innovative thinking, ultimately leading to a richer pool of possibilities that can address the problem at hand.