What does "social presence" refer to in group communication?

"Social presence" in group communication refers to the extent to which a communication medium feels emotionally real. This concept highlights how individuals perceive the presence of others in digital or mediated environments, impacting their ability to connect, empathize, and interact authentically. High social presence fosters a sense of intimacy and connection among group members, enhancing collaboration and engagement.

When group members feel a strong social presence, they are more likely to share ideas openly and feel invested in the group's activities. This is particularly important in settings such as virtual teams or online discussions where face-to-face interaction is limited, and emotional cues can be less perceptible. Understanding social presence allows communicators to choose appropriate mediums and techniques to enhance interpersonal relationships in group interactions, thus facilitating effective communication and teamwork.