What does 'matches message and media' imply in communication?

The phrase 'matches message and media' implies that the chosen media for communication should effectively enhance and clarify the intended message. When the media aligns well with the content being conveyed, it supports the audience's understanding and engagement. For example, using visual aids alongside a presentation can help illustrate complex concepts, making them more accessible. This ensures that the audience receives the message in a way that is coherent and impactful, thereby improving overall communication effectiveness.

The notion of media enhancing the clarity of the message is critical in communication strategies; it emphasizes the importance of selecting media that complements or amplifies the message rather than simply presenting it. Hence, it's vital for communicators to consider how their choice of media can improve comprehension and retention of their message.